National Geographic Kids

Transformed unprofitable kids’ business into a $65M, top-revenue-generating flagship through brand and strategy reinvention and product and program expansion. Increased book list from 30 – 200 titles published annually.

Brand and Content Reinvention

Recreated and introduced new National Geographic Kids magazine, quickly doubling readership for publication now ranked as the #1 kids’ magazine.

Product Development

Ideated new products, a New York Times bestseller, and dozens of franchises, including a 30-book series that garnered $16M in revenue, an Emmy-winning TV show, and a Sirius radio show with 31 million subscribers.

Organizational Infrastructure

Architected education learning framework and branding guidelines used for all National Geographic products to boost brand recognition, stimulate cross-platform opportunities, and optimize revenue.

  • “This quality publication ensures that your children learn while still having fun, so they are more likely to retain the information. National Geographic Kids magazine really helps to bring the world to life, and gets your children excited about learning.”

    — Amazon.com Review